Research Interests
Digital Marketing, Behavioral Economics, Food Marketing, Contract Design,
Publications
1. Ying Bao, Mengze Shi, Ajay Kalra (2022) Designing Product Development Contracts in the Presence of Managerial Lobbying. Management Science 68(9):6797–6818. https://doi.org/10.1287/mnsc.2021.4217
2. Alex Yao, & Ying Bao. (2024). Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market. Journal of Global Fashion Marketing, 15(2), 286–301. https://doi.org/10.1080/20932685.2022.2085609
3. Ying Bao, Peter Landry, and Mengze Shi (2024) Forgetful Consumers and Consumption Tracking Technology. Accepted, Management Science
4. Ying Bao, Matthew Osborne, Emily Wang, and Edward Jeanicke (2024) Obesity and Self-Control: Evidence from Food Purchase. Accepted, PNAS Nexus
Working Papers
1. Ying Bao, Matthew Osborne, Emily Wang, and Edward Jeanicke (2023) BMI, Food Purchase and Promotion Sensitivity
- Reject and Resubmit, Marketing Science
2. Amir Fazli and Ying Bao (2024) A Strategic Analysis of Tiered Commission Schemes in Online Marketplace
- Reject and Resubmit, Marketing Science
3. Ying Bao, Limin Fang, and Matthew Osborne (2024) The Effect of Quality Disclosure on Firm Entry and Exit Dynamics: Evidence from Online Review Platforms
- Accepted by NBER AI and Digital Economics Meeting (2024), Digital Economics Conference(2024), SICS (2024)
4. Ying Bao, Alex Yao, Michael He Jia and Chen Gong (2022) Frugality versus Thriftiness: Gender Differences in Saving Behaviors
Work in Progress
1. Uniform Commission Contract and Sales Agent Identification, with Mengze Shi and Rob Waiser
2. Obesity, Health Conditions, and Food Purchases, with Matthew Osborne, Nitin Mehta, Emily Wang and Edward Jaenicke
- Accepted for presentation at Marketing Science (2017), and Empirical & Theoretical Symposium (Poster Session) (2017)
2. Obesity, Health Conditions, and Food Purchases, with Matthew Osborne, Nitin Mehta, Emily Wang and Edward Jaenicke